SEO is a set of optimization strategies and practices implemented to increase the visibility of a website and improve its position on the main search engines in organic results. That is to generate natural traffic not deriving from paid ads on engines. The acronym, in fact, stands for Search Engine Optimization, literally: optimization for search engines.

These are targeted and sometimes very complex interventions. It starts with the optimization of the website directly in HTML code, and then moves towards the language, the texts, the incoming / outgoing links and much more. The most used engine in the world is Google and itself is subject to periodic algorithm updates that tend to give relevance to websites rich in content and useful information to the visitor. Indexing a website, therefore, is a complex process and always requires a deep analysis.

SEO allows your company to be more visible when a potential customer conducts a search. If a company produces wine in Trentino, using the SEO techniques of local positioning, when a user searches for a production company in Trentino, it is more likely that he will find our site in the search results. Being in the top positions on Google is perceived as an index of reliability, a site positioned on the third or fourth page will probably not bring any results. An analysis carried out in March 2019 showed that 90% of users do not go beyond the second page in the Google results.
Being in the top positions also means prevailing over the competition, improving the corporate image over the others.
That’s why you have to be in first place!

Some SEO strategies do not preclude the use of paid advertisements, on the contrary, we often find ourselves talking about SEO and SEM as one. SEM stands for Search Engine Marketing (marketing through search engines) and is an advanced technique that brings both disciplines together. In fact, it often happens to study an onpage SEO strategy and to push a service or product also through the implementation of advertisements. For SEA, we mean Search Engine Advertising or when the marketing strategy on the engines is based solely and exclusively on pay per click advertising.
The main difference between SEO and SEA lies in the fact that for the former there is no direct payment to search engines (for example through the AdWords promotional circuit) to go out first. Even if the paid promotion is certainly the most immediate option, once finished it will bring your site back to the bottom of the lists. SEO, on the other hand, includes slow and laborious techniques which however guarantee its stable and lasting positioning in the long term.

The performance of your website is also important for search results. The digital world is evolving very fast and consequently our portals must also evolve. Google will never put in the first places a slow site or one that tends not to be optimized for mobile devices (Smartphones, Tablets ..). The Internet has now become pocket-sized, more than 80% of searches are carried out from mobile and this percentage is constantly increasing. Before starting any SEO related work, it is imperative to have a responsive and very fast website.